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◆ AI Production + Creative Technology

Make AI usable
for real production.

Four ways to make AI production controllable: a production audit, workflow build, managed production, or ongoing support. I lead every engagement and bring in trusted specialists when needed.

National UK TV commercial for Gigaclear AI production for Neon EVM 12+ years of VFX, 3D & editing behind it

01 · ServicesFour ways to hire Wobbleman

Choose by the outcome you need. Each option has a defined format, typical timing, starting point and handoff.

Production Audit
2–5 working days
For teams planning or struggling with an AI production. I assess feasibility, identify risks, recommend the right production route and give you a decision-ready plan before the idea gets oversold.
Typically includes
  • Brief, script, or storyboard feasibility review
  • AI vs. traditional production decisions by shot
  • Workflow, model, and tool recommendations
  • Risk, revision, and delivery planning
  • Pitch and prototype support
Workflow Buildmost common
1–3 weeks
For repeatable campaigns, large asset volumes and internal production teams. I turn a specific creative need into a tested workflow your team can operate, document and reuse.
Typically includes
  • ComfyUI pipeline and prompt-system architecture
  • Batch workflows and controlled variation
  • Character, product, style, and brand consistency
  • Simple interfaces for non-technical users
  • Documentation, training, and handoff
Managed AI Production
2–6+ weeks
For agencies and brands that need the finished work, not the machinery. I lead the production approach, generation, art direction, compositing, revisions and delivery. The Gigaclear TV commercial was produced this way from an existing director's storyboard.
Typically includes
  • Production design and workflow build
  • AI image, video, and character generation
  • 3D assets, environments, and scene extensions
  • VFX cleanup, compositing, grading, and edit polish
  • Defined revision rounds and final delivery
Production Retainer
Monthly · scoped to production volume
For agencies, production companies and internal teams that need ongoing creative-technical support. I test models, improve workflows, troubleshoot active work and provide fast production reality checks.
Typically includes
  • Ongoing production support and pipeline maintenance
  • Model testing and prompt-interface iteration
  • Internal automation and prototype development
  • Creative technology direction
  • Training, documentation, and brief reviews
Not sure which route fits? Send me what you have. A rough brief is enough to start.

02 · The ProblemThe impressive demo is the easy part

The first image is often remarkable. It is also almost never the job.

A generation can look perfect. Until it has to become part of a real campaign. Then someone asks for the same character from another angle. The product changes shape. A hand needs fixing. The logo has to follow brand guidelines. The camera needs to match the storyboard. The client wants revisions and three delivery formats by Friday.

Sooner or later, every AI project meets the sentence that decides its budget: “We love it. Can we keep everything exactly the same and change just one thing?” In a generated image, the parts do not always exist the way a client assumes they do. Move the person, and the room may change. The furniture may change with it. The requested revision gets made. Along with several hundred unrequested ones.

That is not really a prompting problem. It is the point where generation becomes production, with approvals, deadlines, consistency, legal constraints, and people who need to make precise changes without starting over.

I build around that reality: enough structure to keep the work controlled, and enough flexibility to keep it creative.

Beauty is cheap now. Specificity is expensive.

03 · Why MeI came to AI through production, not prompting

My background is 12+ years in motion design, VFX, editing, compositing, and commercial post-production.

I have also worked on AI production with agencies, so I understand the full picture around the work: the pitch, the client, the producer, the creative director, the revision rounds, the technical limitations, and the final delivery nobody sees in the demo.

That means I can move between the creative and technical sides without handing the problem off. I can design the workflow, run it, diagnose where it is failing, and finish the result properly.

I am not attached to using AI everywhere. Sometimes the right answer is a model. Sometimes it is 3D, stock, compositing, paint, or a cleaner edit. The goal is the strongest finished work, not the highest percentage of AI.

Behind the scenes. Placing and scaling a real actor inside an AI environment before the shoot

Clients usually describe symptoms, not causes, an image “feels artificial,” a shot “doesn't feel premium.” The actual problem may be lens perspective, a missing contact shadow, or a subject occupying a different atmosphere from the room. The model cannot diagnose that, because the model does not know what was approved or what the brand is trying to say. The model has no client. The artist does.

04 · What I BuildThe useful part is the system around the model

Models change quickly. The durable value is a production setup that gives the team control, repeatability, and a clear path to a finished frame.

A
Control & Consistency
Keep the character, product, style, camera, and brand language stable enough to build a sequence, not just one lucky image.
B
Repeatability & Scale
Turn a fragile graph into something a team can run: structured inputs, prompt interfaces, batch variations, automation, and documentation.
C
Finishing & Delivery
Repair the shots, composite the pieces, polish the edit, and deliver work that feels intentional rather than visibly generated.

Depending on the job, that can include custom ComfyUI workflows, prompt interfaces, batch production, character and product consistency, AI image and video pipelines, internal tools, creative automation, 3D integration, VFX cleanup, and final post-production.

A production ComfyUI workflow, the system of nodes, references, and checks behind a single controlled output

05 · Use CasesWhat this can become

The output changes from project to project. The common thread is that the creative needs more control than a single tool can provide.

01
Commercials & Brand Films
Storyboard-led AI production for campaigns, launches, and films that need coherent shots, client revisions, and proper post.
02
Product Content at Scale
Controlled image and video variants that keep the product and brand language stable across a large campaign or catalogue.
03
UGC & Performance Variants
One creative framework expanded into many hooks, characters, formats, or languages without rebuilding every asset by hand.

It can also be a smaller part of an existing production: previs, AI-assisted VFX, generated environments, props, scene extensions, shot repair, or custom assets that drop into a traditional pipeline.

06 · ProcessHow I keep the work controllable

The model is only one part of the production. Most of the important decisions happen before and after the generation.

01
Start with the creative
I begin with the idea, storyboard, references, and what the audience should feel, not with a list of tools.
02
Identify what cannot drift
Product, character, camera, brand, text, and timing are separated from the parts where generation can be allowed to explore.
03
Design for revisions
The setup is built so a client note can change the relevant layer or parameter instead of forcing the entire shot back to zero.
04
Use the best tool for each shot
AI, 3D, VFX, stock, or editing. Whichever gets the strongest and most controllable result.
05
Finish it properly
Cleanup, compositing, grading, sound, edit polish, versions, and delivery. Raw generation is treated as material, not the final frame.
The 3D crowd in Cinema 4D, side by side with the finished shot. Built once, controlled across every angle

07 · Working TogetherWhat it's actually like to hire me

Wobbleman is the independent practice of Kevin Kuteli. I lead projects directly and assemble specialist collaborators when a production requires a larger team.

You work with me throughout. When a brief needs 3D, compositing, sound or additional production capacity, I bring in a small group of trusted specialists while remaining your single point of contact.

01
Pre-production, one call, before anything expensive
I start with a single call: the goal, how you'll measure success, the timeline, and a budget bracket. You get look tests and a locked plan before any generation begins, because the further we go, the more expensive it becomes to change direction. I do the exploring up front, on purpose.
02
Production, the system runs, you stay informed
The workflow does the heavy lifting. You get regular updates and fixed review points, not radio silence and a surprise at the end. Client notes change the relevant layer, not the whole shot.
03
Post-production, finished, delivered, and reusable
Cleanup, compositing, grading, sound, edit polish, and delivery in every format you need, plus a wrap that leaves your team able to reuse what I built. The work is the thing you worry least about that quarter.
Agencies: I work white-label. You keep the client relationship. I take responsibility for the production from concept to final delivery. AI, 3D, VFX, grade and post move through one system, so you get one finished film without managing five separate teams.

08 · FitA good fit when the idea is clear but the route is not

You may already have a storyboard, a client request, a content-volume problem, or a half-working AI workflow. You do not need a perfectly defined technical brief. You need enough creative intent for me to identify the right production path.

▣ Agency CD / Producer
Agencies
You need someone who can join the production, speak to both creative and technical teams, and handle client revisions without turning the process into an experiment.
◎ Brand / Marketing Lead
Brands & Product Teams
You need more content or more variation, but the product and brand still have to look like themselves across every output.
◆ Studio / Post-House
Studios & Post Teams
You want to add AI capability to an existing pipeline without replacing the craft, workflow, or people already making the work good.
⚗ Independent Producer
Independent Teams
You have a strong idea and need a lean production approach that can reach beyond the size of the crew or budget.

09 · Common QuestionsFAQ

Can you work from an existing storyboard or agency concept?
Yes. That is usually the best starting point. I can assess the board shot by shot, identify where AI is useful, and fit the production into your existing approval and delivery process. The Gigaclear commercial began with a director's existing storyboard.
Is the work only ComfyUI?
No. ComfyUI is one useful layer, not the service itself. A project may also use other image and video models, Cinema 4D, After Effects, editing, grading, paint, stock, or custom code. The brief decides the toolset.
Can you build the workflow without running the full production?
Yes. I can build, document, and hand off a workflow for your internal team. I can also stay involved for testing, training, maintenance, or the first production run.
How do you price projects?
Most work is scoped as a project or production engagement because the cost depends on shot count, consistency requirements, volume, revision risk, finishing, and whether the workflow is reusable. After reviewing the brief, I will recommend the simplest scope that makes sense. The budget is never really determined by the length of the prompt. It is determined by the revision path: how many shots must agree with each other, how many stakeholders approve them, and how much must stay fixed while one thing changes.
Can this fit into our existing agency or brand workflow?
Yes. Brand guidelines, asset libraries, review stages, naming conventions, and delivery specs are treated as production inputs. The goal is to fit into how your team already works, not force the whole team around a new tool.
Does AI production actually cost less?
For the right briefs, significantly. The savings come from what you no longer need: location scouting, travel days, set construction, crowd casting, and the logistics around them. On the Gigaclear commercial, the locations, environments, and a 100-person crowd were generated instead of shot. Work that would normally consume a large part of the budget. What stays is the craft: direction, revisions, VFX, and finishing. The result is more production value per pound spent, not a cheap-looking shortcut.
What do you need to get started?
Send whatever exists: a few sentences, a deck, script, storyboard, mood board, references, or a workflow that is currently breaking. A rough budget range and deadline are useful, but the first message does not need to be polished.
◎ Start With the Messy Version
Have a brief that might need AI?
Send me what you have. Even if it is only a rough idea, a deck, a storyboard, or a workflow that is not behaving, and tell me how you would measure success. I will tell you what looks feasible, what I would not use AI for, and how to get more production out of the budget you already have.
No hard sell. If another approach makes more sense, I will say so. · [email protected]

Mainly taking on projects. Open to embedded, day-rate, or full-time roles for the right production — resume here.

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